For Jordan Petterson, operating his popular business, Henlopen Bait & Tackle in Lewes, is very similar to how he approaches his outdoor adventures in nature—with enthusiasm, knowledge and respect.   

“Our collective focus here is about building relationships that guide us confidently into our next adventures and being successful on our quests,” says Jordan, who purchased “The Little Yellow Shack” from dear friends in 2020. “It is about returning safely to our loved ones. It is about the value of a smile. It is about being a conservationist and it’s about good stewardship.”

Winner of Best Fishing/Hunting Supply Store in Sussex County for 2024, Henlopen Bait & Tackle’s team is comprised of trusted professionals who offer tremendous real-life experience and product knowledge for fishing success in the Delaware Bays and beyond. Their loyal customer base extends across Sussex County and to Delaware Shore enthusiasts from all over the country who vacation in the area each year.

“Every person on our team is part of our machine that has a specific responsibility to keep it running,” says Jordan. “Knowledge in our fields range from today to what was happening 70 years ago locally—and our customers truly appreciate that.”

They also appreciate Jordan’s mission at Henlopen Bait & Tackle: “Why be normal when you can be great?”

For Jordan and his team, there’s another saying they live by, “Rod bent. Pulling drag. No clue what it is. This is what we live for as anglers. Let’s go fishing!”