The Faces of Well-Equipped Appliances

Current owner Chuck Brosch purchased the business in 2001. Palmer’s Appliances is what general manager Leanne Whitaker calls, “a mom-and-pop shop all in one,” as a welcoming environment with knowledgeable staff.

Sales, service and a showroom floor of a wide variety of brands, including GE, Frigidaire, Speed Queen and Whirlpool, offer customers a wide selection and venue where they can compare the options.

Palmer’s Appliances is also a licensed Speed Queen dealer offering commercial grade washing machines and dryers you can’t find in box stores. The brand’s reputation for quality and longevity attracts customers to the showroom to experience the difference, Whitaker says.
“They come with great warranties and are the best on the market when it comes to your laundry needs,” she says.

Palmer’s Appliances warranties nearly every appliance they sell, excluding a few brands. This provides peace of mind for its customers — and Palmer’s experienced, in-house installation team assures a professional and reliable experience throughout the entire process, unlike the experiences at big box stores.

Accurate measurements are a must for a successful purchase, Whitaker reminds. “We will come out and measure your kitchen for you and can tell you exactly what will suit the space and what will fit, guaranteed,” she says, relating that there’s no “standard size” refrigerator and many options from counter depth to varying heights.

Palmer’s team walks customers through the options, asking questions to gain a sense of style preferences, functional needs and space requirements.

Identifying some trending features, Whitaker says customers go for a fourth, convertible refrigerator/freezer door for storing fresh food or frozen items with top French doors and a bottom-drawer main freezer. Stainless steel still reigns supreme. Though alternatives that are gaining traction and add pop to a kitchen include matte black or white finishes in the GE Café line.

Whitaker says Palmer’s often partners with contractors who refer customers to the store to select appliances. She says, “They can equip a full kitchen from the selection in our showroom.”