The Faces of Delaware Designer Pools

Joe & Nicole Ashton                                                                               Photo by Meghan Shupe


Whether you’re dreaming of a splash-tacular pool, a luxurious outdoor kitchen or any other open-air oasis imaginable, the local experts of Ashton Pools By Design can create a one-of-a-kind outdoor setting guaranteed to deliver years of excitement, enjoyment and entertaining.

The dynamic husband-and-wife duo of Joe and Nicole Ashton lead the Ashton Pools By Design team. Joe, the company’s founder and owner, is at the forefront of design and construction, consistently bringing customers’ dreams to life. Nicole maintains all other facets of the business, including client consultations and marketing, to name just a few of her many roles. The couple’s talents perfectly balance one another, ensuring a seamless experience from concept to creation for their customers.

Ashton Pools By Design’s processes are extremely detailed, leaving no stone unturned and no question unasked. Their comprehensive design process is accompanied by a series of detailed questions, which help Joe and Nicole get a better sense of how the customer will use their outdoor space. Joe then creates a 3D model of his concept and invites the customers to an in-person meeting to review the extremely realistic and detailed virtual model. This stage truly allows the customers to visualize their future outdoor space. From there, Ashton Pools By Design takes control of every aspect of the project, serving as an all-inclusive design/build company, allowing customers to relax and enjoy the entire process.

Pools are far from the only thing the company can deliver, however, as the multifaceted Ashton Pools By Design team also specializes in stunning, outdoor kitchens complete with outdoor TVs, pizza ovens, fireplaces, grills, wine refrigerators and beer taps, among other unique elements — all of which are ideal for entertaining.

The company recently rebranded and is now proudly known as Ashton Pools By Design. Formally known as the Ashton Group at the Beach, this rebrand was implemented to make it better-known that Ashton Pools By Design is currently Delaware’s only certified pool builder.