For First-Timers
“It’s completely understandable, if you’re a first-time owner of a rental property, to want to deck out your space with every beachy accessory you can lay your hands on,” says Meddick, “but resist the temptation. It’s the location itself — particularly its proximity to the ocean — that brings the beach vibe and drives the rental rates, not an endless procession of shells, bells, and crab-shaped candy dishes. A balanced decor scheme will appeal to more potential renters and leave the space less cluttered.” Meddick also stresses that the decor scheme should skew toward the modern: “Second-hand furnishings aren’t as popular with renters as you might think.”

Also important is knowing the demography of the renter you’re targeting. “Your furniture, furnishings, bedding, bed choices and overall color palette should vary accordingly, based on whether you’re trying to attract families with young kids or older, more relaxed and established couples,” he says. “And don’t forget the amenities! Try to select a community that offers proximity and access to pools, tennis, pickleball, et cetera, as incentives like these will often make a renter pick your property over another.”

Lastly, Meddick emphasizes the importance of using your first year as a vacation-property owner to set the tone and establish a solid foundation for future seasons of successful rentals. “The first year, set realistic expectations for yourself and your renters — don’t overreach or underserve. What you are ultimately striving for at this stage is to collect as many five-star reviews as you can, as these can practically market your property for you,” advises Meddick. “Besides, you’re also increasing the likelihood that you’ll cultivate a roster of eager repeat guests, which is a great position to be in.”