Country’s Comfort: A Red Truck, Grandma’s Recipes and an Artful Soul with Taste

Brian Noyes didn't realize he was creating a following, a pandemic project or a community redevelopment initiative. But he did.

Written by Kristen Hampshire

Baking is stories. It’s heritage, memories and offroad adventures — all handwritten and handworked to share. So is the meandering road of the Red Truck Bakery that started as a weekend project in western Fauquier County, on the brim of the Shenandoah Valley.

As an entrepreneur, chief kneading operator, pie aficionado and neighborhood-revival-driver, Brian Noyes writes in an introduction to his second cookbook following the bakery’s apropos rise to national acclaim: It all started with “a beat-up oven with no exhaust fan and a well that pumped water the color of red clay unwittingly launched the Red Truck Bakery in our circa 1850 farmhouse near Orlean, Virginia.”

Well, the bakery’s quintessential truck wasn’t so beat up.

It was more of a happenstance, much like the bakery’s swift acceleration during the pandemic shutdown. Years before, Brian Noyes was art director at The Washington Post and spending weekends outside of Orlean, Virginia, baking up a storm. He routinely fled the Beltway on Fridays to bake all night at his weekend retreat, 50 miles west. The boonies felt like creative freedom.

His outpost needed a red truck parked out front. Bad. It would be a punctuation mark for the eventually curated farmstead.

Noyes found one with an undisclosed seller in Connecticut, who turned out to be Tommy Hilfiger. Little did Noyes or the fashion icon realize, the truck would become The Red Truck, piled high with warm pies, cakes and breads to sell at the nearby Virginia country store, The Village Green.

“It got to the point where I’d show up a couple of hours before the owner opened to unlock the door and put out what I had baked, and there were already cars there in the parking lot waiting for the goods,” relates Noyes, who has also served as art director for Preservation and House & Garden.

Then, a smattering of homemade foods Noyes brought to share at a Rappahannock County picnic won over the refined tastebuds of food writer Marian Burros, who wrote about them on the front page of The New York Times Food section in 2008. “I had a tiny website set up for my red truck that I was using to deliver foods. The site had 24 visits one day and after the story came out, it jumped up to 57,000 visits,” Noyes says of the purely accidental exposure.

“I thought, I might be on to something.” Indeed, this was the case heading into holidays, a looming deadline of Christmas parties and an overnight demand for Red Truck Bakery goods.

Word spread fast.

“I didn’t know we created a destination bakery until people started showing up with a Southern Living magazine tucked under their arms, driving from Tampa to Boston, they swerved over to I-81 so they could take a break at our place,” Noyes says.

Of the loyal following, he humbly shrugs, “They found us.”

And now after starting with three bakery employees at his first location in Warrenton — that’s another story — and growing to 60 team members, a second location in Marshall 40 minutes outside of the Beltway, Noyes released a second cookbook with a backstory that reads like a diary-of-how. It’s called The Red Truck Bakery Farmhouse Cookbook: Sweet and Savory Comfort Food from America’s Favorite Rural Bakery.

“We do interesting bundt cakes, big chunk fresh fruit pies with local ingredients and the type of recipes that a person in the family used to make who is not around anymore.”

Proofing, an Art
It needed time and attention, much like making bread. Age and history were a must. A story. Noyes happened upon a 1921 filling station next to the county courthouse in Warrenton after the home-retreat-bakery escalated into a more committed affair.

He signed the lease, cashed in his savings and opened up The Red Truck Bakery in July 2009.

As an art director, his work was transpiring into the edible department — creating pies, cakes, savory dishes, pastime favorites. Comfort food.

“I wanted a good, old historic mercantile building to install a bakery,” he relates.

Momentum grew, so did staff, shipping orders and notoriety. Noyes recalls sending former President Obama a pie during his last year in office. It described small business challenges amid the pandemic, recession realities and the success of tenaciously pushing through from three employees to 20 times the busy hands.

Then came Marshall, VA. The Red Truck needed another distinct spot to continue growing. When I-66 was built, the town was bypassed by travelers and “was a little down on its luck,” Noyes describes. “Most of the businesses on Main Street were boarded up and vacant, and we opened up — and we have had a line out the doors since then, and pretty soon a butcher shop opened and then came Field & Main restaurant, and then the bank that was an empty two-story building got a new paint job and an organic market.”

He didn’t expect it, but the move was intentional.

“We started this food renaissance that put Marshall on the map.”

Comfort, Created
It was a project seeded by inspiration during the pandemic shut-in days and a rest order after a shoulder replacement. No heavy mixing. “I was looking forward to recouping out at the farmhouse,” Noyes shares.

A judge and her daughter in the Pacific Northwest posted a video on Instagram. They were baking their way through Noyes’ first cookbook, Red Truck Bakery Cookbook: Gold-Standard Recipes from America’s Favorite Rural Bakery. “It’s all about getting to know the family once again and family comfort, and the judge had a lot of first responders living on her street that were coming home late at night and leaving early in the morning for the hospital,” he relates.

The mother-daughter duo baked and baked and left warmed sweet and savory covered dishes at the doors of their fatigued neighbors, who undoubtedly were sick of Instacart and Door Dash deliveries.

“It was such a great story and I thought, ‘Family, comfort, that’s what cooking is all about, so here is a project for a new cookbook,” Noyes says. “I went after it. There is a bent, a focus on all our farmers out there because they were going through this, too, and none of the farmers’ markets were open, so I wanted to salute them.”

Farmer’s market recipes are plentiful throughout Noyes’ pages.

A key point of pride for Noyes is the creative leisure and license to muse down memory lane, times the California boy visited his paternal grandmother in the Blue Ridge Mountains of North Carolina. “I’d fly out in summers, and she would teach me to cook southern,” he says. “I learned more from her than anything else.”

He remembers the first time she drove him to a meat-and-three diner. The deal: Pick a meat and three side dishes. “I didn’t know what anything was on the menu,” Noyes laughs. “What are collards? I just thought everyone ate food like on Fisherman’s Wharf.”

After all, Noyes grew up among Meyer lemons and oranges that he could pluck from the trees outside the back door of his Monterrey childhood home. Abalone was not one of the “pick three.”

Initially and for decades, his baking was a hobby, albeit more of a study given his études at The Culinary Institute of America and l’Academie de Cuisine, just because. When it grew into a bona fide business, Noyes says, “It turned out to be a southern bakery with a lot of family recipes along with recipes I learned during my schooling.”

You’ll find a Moonshine Cake, a nod to Virginia. Family favorites like rum cake and bourbon cake are included as staples. “A magazine referred to us as ‘the bakery with a drinking problem,’ so I say we are, ‘the bakery with a side of party,’” Noyes quips. Case in point: The Lexington Bourbon Cake with Fresh Ginger (see page 183).

Apples are aplenty, and Noyes’ all-time favorite pie is just that. Because apples can be a year-round fruit in his neck of the woods, he incorporates them into dishes like apple soup, a butternut squash soup recipe, a galette and, of course, apple butter. All are recipes in his latest book.

His Caramel Butter Pecan Cake is a holiday home run, as is the bakery’s epic fruit cake that marinates in rum for three months. “We brush them with rum several times in the fall,” he says, tempting a curious epicurean to wonder exactly how this process unfolds. You’ll have to wait until the next book or scoot to get one shipped before the New Year.

Don’t expect fancies like wedding cakes or frou-frou cookies at The Red Truck Bakery, or in his cookbooks’ pages. “We do interesting bundt cakes, big chunk fresh fruit pies with local ingredients and the type of recipes that a person in the family used to make who is not around anymore,” Noyes says. People told him this about the rum cake recipe. It’s a warm reminder to cherish all we hold dear.

Recipes from The Red Truck Rural Bakery: Corn Crab Cakes with Jalapeño Mayonnaise

For the Jalapeño Mayonnaise
1½ cups mayonnaise
2 Tbsp red onion, chopped
1 tsp fresh cilantro, chopped
½ tsp dry mustard
1 Tbsp jalapeno pepper, seeded and finely chopped

For the Crab Cakes
½ cup Jalapeño mayonnaise, plus more for serving
1 large egg, beaten
1 tsp dry mustard
¼ tsp red pepper flakes, crushed
½ tsp kosher salt
½ tsp freshly ground black pepper
½ cup yellow corn kernels, fresh or frozen (thawed and drained if frozen)
½ cup red or green bell pepper, diced
2 Tbsp red onion, diced
1 Tbsp chopped fresh parsley
¾ cup crumbled cornbread (page 67) or store-bought, slightly stale or dry
1 lb lump crabmeat, picked over Cilantro sprigs, for garnish

1. Make the Jalapeño Mayonnaise: Combine the mayo, red onion, cilantro, dry mustard and jalapeno in a food processor or blender and puree until smooth. Transfer to a small bowl, cover and refrigerate.

2. Make the crab cakes: Position a rack 4 to 6 inches from your oven’s broiler element and preheat the broiler.

3. In a large, bowl, stir together ½ cup of the Jalapeño mayonnaise with the beaten egg. Add the dry mustard, red pepper flakes, salt, black pepper, corn, bell pepper, red onion, parsley and crumbled cornbread, stirring until thoroughly combined. Fold in the crab meat and then shape the mixture into 8 equal-size crab cakes.

4. Grease a baking sheet with vegetable oil spray in areas just large enough to be covered by the crab cakes and arrange them on it at least 1 inch apart. Broil for a total of 8 to 10 minutes, flipping them over halfway through, until browned on both sides. If the crab cakes are browning too quickly, move the oven rack down. 5. Let cool slightly, then place 2 crab cakes on each plate. Add a dollop of the jalapeño mayonnaise atop each crab cake, , then garnish each with a cilantro sprig. 

Bill Smith’s Atlantic Beach Pie

For the Crust:
60 saltine crackers (not reduced-sodium; about 12/3 sleeves)
3 Tbsp sugar
9 Tbsp (1 stick plus 1 Tbsp) unsalted butter, at room temperature

For the Filling:
1 (14-oz) can sweetened condensed milk
4 large egg yolks
¼ cup fresh lemon juice (from 2 lemons)
¼ cup fresh lime juice (from 2 to 3 limes)
Whipped cream (see page 175), for topping
Freshly grated zest of ½ lemon
Freshly grated zest of ½ lime
Flaky sea salt, for sprinkling

1. Preheat the oven to 350°F.

2. Make the crust: In a medium bowl, crumble the crackers finely with your hands; don’t crush until they’re dust but just very small pieces (a few larger pieces are okay). Sprinkle in the sugar, then knead in the butter with your hands until the crumbs hold together like dough. Press the mixture into a 9-inch pie plate. Chill for at least 15 minutes, then bake for 18 minutes, or until the crust is a light golden color. Transfer to a wire rack to cool completely.

3. Make the filling: While the crust is cooling, pour the condensed milk into a medium bowl. Use a whisk (or an electric mixer if desired) to beat in the egg yolks, then whisk in the lemon and lime juice until thoroughly combined. At that point, stop whisking and let the mixture thicken for a couple of minutes. With a rubber spatula, spread the filling into the cooled piecrust, smooth the top, and bake for 16 minutes, until the filling has set. Let cool for 5 minutes.

4. Refrigerate the pie uncovered for at least 1 hour or overnight (like a Key lime pie, it must be cold and firm to be sliced). Just before serving, cover the top of the chilled pie with a good amount of lemon and lime zests. Sprinkle with flaky salt, slice the pie, and serve. Cover and refrigerate any leftovers for up to 3 days. CS

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