Owner & President
Are You Trapped in the Investors’ Dilemma?
Q: WHAT ARE THE BIGGEST MISTAKES YOU SEE INVESTORS MAKE WITH THEIR INVESTMENTS?
The biggest mistake I see investors make is making changes to their portfolios or their investment strategies based on the emotions of either fear or greed during short-term market conditions. The emotions of fear and greed and the behavior that follows typically lead to performance losses that can be hard to recover from. Sticking with a prudent strategy and hanging on through tough market conditions can produce great results for investors.
HOW DO YOU COACH INVESTORS TO STAY DISCIPLINED WITH THEIR INVESTMENT STRATEGIES?
This is achieved through consistent education and community. One of the most rewarding things about my career is getting together with all my clients, in a classroom setting, and teaching classes on a regular basis. It connects my clients with me in a way that I don’t think many other investment firms do. By bringing investors together to learn and understand their investment strategies, we are building a support structure for sticking with the program.
WHAT WAS THE HARDEST LESSON YOU HAD TO LEARN ABOUT THE INDUSTRY?
The industry at large really doesn’t have the best interests of the client at heart. Big brokerage firms and their advisors are really in the business of selling products. Chances are those products are good for the advisors but may not be good for the client. Prudent investing and discipline pay off in the long-run. Chasing what’s hot, or the latest and greatest investing gimmick, leads investors to make very poor decisions that can have devastating consequences to their long-term success.
WHAT’S THE MOST IMPORTANT THING INVESTORS NEED TO KNOW ABOUT THE INVESTING PROCESS?
The good news is you don’t have to know everything, as long as you know the right things.
We’re bombarded with investing information, and it’s hard to ignore it all. Most of it is useless and harmful to the investor’s state of mind. Investing is really a lifelong process. It may sound daunting, but true success comes from a lifetime of investing and sticking to a prudent investment strategy in good times and bad.