Johnny Janosik’s Design Services Deliver the New “Sophisticated Coastal” to Residential and Commercial Clients
“We lived in that house nearly 25 years and raised three children; we wanted to start fresh,” explained Kymberly. “Even before construction on the new house began, I was searching the Internet for furniture, making lists of favorites. We didn’t really know much about Delaware stores, but I realized that nearly all our favorite pieces were at a place
I’d never heard of — Johnny Janosik World of Furniture. I often say the selection got my attention, but the service is what sold me.”
Kymberly called the store and was connected with Carolyn Lauman, who, along with Chris Diamond at the Laurel store and Deanie Gory at the Dover location, is one of Johnny Janosik’s residential design service consultants. Lauman, who has more than 15 years of interior design experience, understood how challenging it can be to design an entire home from hundreds of miles away.
Using the Raimos’ online wish list, she sprang into action, developing a design board worthy of an HGTV show.
“We walked into the showroom for the first time, and our name was on the sign, welcoming us,” recalled Kymberly. “Carolyn had gathered fabrics and created color palettes. She had downloaded the floor plan for the house and designed it, room by room, using the pieces we liked and some she thought we might like. It was a thrilling experience.”
Even more amazing to Kymberly was that the service is free to anyone designing one or more rooms.
“This is a partnership,” said Lauman. “We don’t want to sell what we like; we want customers to purchase what they love. We talk at length about how the rooms will be used, what styles they like, colors they are attracted to. Our job is to bring it all together for a look and feel that meets their style and budget.”
Lauman says that many customers bring in ideas from Pinterest boards and the website Houzz.com. Others bring an inspiration piece.
“We had a client who loved the shades of blue in peacock feathers and wanted to incorporate them in the design of an informal conversation area for her and her friends,” said Lauman. “We created a bright, comfortable and elegant room she calls the ‘Ladies Lounge’ from the inspiration of those feathers.”
Jamelle Showell, Janosik’s director of design, works with commercial developers and residential homebuilders across the Shore and “across the bridges.” She has observed a very real shift in how homes and commercial spaces are being planned here.
“People are moving away from blatant beach looks and are more invested in what we call ‘sophisticated coastal,’” explained Showell. “It’s far less about fish and flip-flops and anchors and much more about understanding how the home will be used. We bring in colors and textures that address the environment without overloading the senses.”
Showell has worked for several years with Grant Fritschle, a Realtor/associate broker with Condominium Realty and sales director for The Gateway Grand Residences. Fritschle elaborated, saying, “This is not mom-and-pop’s beach place of old. Homeowners today want an elevated level of design — elegant, classy and timeless but also durable and beach-friendly. Jamelle and her team get that people need to sit down in a bathing suit at the beach, but they also want the design to not be ‘overdone.’ Jamelle’s really tuned in; they do breathtaking work.”
Whereas Lauman, Diamond and Gory meet with customers in both their homes and in their respective showrooms, Showell’s team travels to the customer — yet the service is still free. Whether it is work on model homes for a development, rental or commercial properties, Showell’s goal is service. Thanks to Design Coordinator Jessica Hartman, technology has become part of the team’s toolkit to illustrate design concepts.
“We design using CAD (computer-aided design) software, which enables us to show space and scale and to make any changes quickly,” said Showell. “We have a clear and defined process for clients with larger needs,” she continued. “We get to know the goals and scope of the project and then create and present a full design plan. Once we’re under contract, we order the pieces — furniture, art, rugs, décor — we do it all. Then, we come and install it all at once, usually over just a day or two, so that the transition is immediate.”
While the process can be accelerated, Showell and her team estimate it takes about three months to “really do a project right. I like to take time to really craft the design and get everything gathered so that there is no waiting for a missing piece or looking for ‘just one more thing.’”
Fritschle is particularly impressed that even on the highest-profile projects, Showell “doesn’t have an ego that demands she place her own signature twist on every project. She hears the client and works to bring their vision to life.”
SIZE DOES MATTER
Behind the scenes, all that space translates to buying power. The store has deep and long-lasting relationships with manufacturers who offer the team the most current trends in their lines. And while the prices are already low due to manufacturers’ volume discounts, Johnny Janosik can offer additional store discounts, which give their clients more “design for the dollar.”
Kymberly Raimo said she “kept going back to the store because it was so easy to work with the sales and design staff. We bought all our artwork from them, too. And the delivery people were very nice and helpful — a real surprise. It’s all about customer service.”
The Raimos’ friends were so impressed with the results when they visited in December, they decided to buy a home of their own on the Shore — and Kymberly directed them straight to Johnny Janosik.
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