May-June 2011 | MOORE HISTORY




From a devastating storm came one of the area’s premier landscape and lawn-care companies

They say it’s an ill wind that doesn’t blow some good. This would certainly appear to be true in the case of one dairy farmer named Moore.

In 1962 the local dairy industry had fallen on hard times, a fact of which Whaleyville dairy farmer Daniel S. Moore, Sr. had been only too well aware. He knew that he needed to make a move of some kind; what he didn’t know is that an act of God was just about to make it for him.

With many millions of dollars of impending damage riding in on the crests of 25-foot waves over three days, the nor’easter of 1962 is regarded as the second-worst storm of the 20th century to hit Ocean City. In all, over 300 businesses and homes were seriously damaged or totally destroyed, devastating the beachfront community and crippling its trade.

Moore, Sr. — who had also been a Marva Production Credit loan officer — quickly realized that viable, healthy-looking land was just one of the many things Ocean City businesses and homeowners were scrambling to restore in their desperate effort to get life back to normal as quickly as possible.

“So, my father started cutting up his land in Whaleyville with a sod cutter he’d borrowed from the Ocean City Golf & Yacht Club,” recounted Daniel S. Moore, Jr., president of the Moore Companies in Berlin, “and delivering it as pasture sod to the residents and business owners of  Ocean City. This service was especially vital to the business community, because they needed to get their businesses back up to speed and operating without delay or else face a financial collapse for the entire area.”

Moore, Jr. joined his father on what turned out to be the lower Eastern Shore’s first sod farm in 1965, when he was 26. Father and son ran the business together, taking occasional landscaping jobs along the way as a means of diversifying the business. In 1970 the team landed their first major landscaping job when they were hired by the Boise Cascade Home and Land Corporation to essentially landscape the new town called Ocean Pines. In 1972, Moore, Jr. bought the business from his father and officially became the proprietor of what is known today as The Moore Companies. Eventually, toward the end of that decade, Moore, Jr. phased out the cultivated-lawn-sod portion of the operation and concentrated exclusively on landscaping and lawn care, making them first lawn-care business in Worcester County. It proved to be another good Moore decision.

Today, with a robust field staff of 20, The Moore Companies is one of the most respected businesses of its kind in the region, having earned a reputation for quality, dependability and first-rate customer service. In addition to both residential and commercial landscaping, their services include landscape maintenance, irrigation and landscape lighting. Their clients include or have included The Parke in Ocean Pines, the Stowaway Grand Hotel and the Cayman Suites in Ocean City, multiple branches of Taylor Bank, the Hampton Inn in Salisbury, the University of Maryland College Park, UMES and Salisbury

Today, Moore, Jr. lives with wife Mary in Berlin — the same town where he was born 72 years ago in a general practitioner’s office that is now Holland House Bed & Breakfast Inn on Bay St. They will celebrate their 50th wedding anniversary next year — the same anniversary as the nor’easter of 1962.

Some years are just bigger than others.  — NB

Dennis K. Wesley
Posted On: 3/18/13 6:18 pm
Danny, It was so nice to talk to you today and laugh about my days with you and Mary installing sprinklers. I am now in a total different line of work (funeral service) but I feel as I told you awhile ago I learned from you that Honest hard work will win out all the time. I read this article after seeing your website and the people of the Eastern Shore love your golden rule as we call it in the death care field, Treat each person with the respect you expect! Great job and I will be stopping by soon. Dennis K. Wesley, President 2565 Thompson Dr, Suite B Marriottsville, Maryland 21104