Coastal Style's Faces of the Shore 2017
Creative Concepts founder Wayne Lednum and retail go together so well that he walked away from a law education to allow himself to pursue his dream. He was a natural, first as an upwardly mobile young executive at Montgomery Ward then as an Eastern Shore entrepreneur with a family to provide for. Today, at 83, the whip-smart elder statesman is a local institution, a business icon who is admired wherever he goes. He did it with some core principles that Creative Concepts exemplified from its 1973 inception to this very day, in both its Ocean View and Lewes locations.
One key way was to earn the trust of his clientele over the long haul by refusing to engage in gimmicks in order to make sales. “Two things we’ve never done is use bait-and-switch or false discounts,” said Wayne, who has a degree in business from the University of Maryland. “Instead, we offer good, fair prices and complementary design services every day, year-round. No games, just good honest value.”
Another key has been building a committed team that shares the same core values. Wayne still works the showroom floor every day (“Still my favorite part of the business, working with customers,” he says.) He is supported by his wife, Bobbi, sons Craig, Steve and Scott and daughter-in-law Gail. Even grandsons Justin and Cory are on the team.
Then there’s their heralded design services, which Creative Concepts began offering well before it became vogue. Creative Concepts designers help customers create a single room or a whole house, whether it means working with a client’s developer or builder for fixtures, flooring and lighting, or providing furniture and other accessories that seamlessly integrate exciting new pieces with treasured existing ones. Add to this the array of furnishings, unique accessories and a Hunter Douglas Gallery to display window fashions that branded Creative Concepts as an industry leader decades ago, and it’s clear that Wayne Lednum’s company is all any family needs to turn a house into a home.
31874 Roxana Road, Millville | 302-539-6989
97 Tulip Drive, Lewes | 302-645-6200
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