The popular Fenwick Island boutique, Body Double Swimwear, swims in a new direction with its new owner, Liz Welsh
It is certainly not a secret that you can find a cheap swimsuit at just about any apparel store in a coastal area, but the options are slim when you are looking for a long-lasting swimsuit that is designed for your specific body type. Body Double Swimwear in Fenwick Island has been able to stand out among other Shore retailers for over three decades because of their wide-ranging selection of high-quality swimwear for women of all sizes and their knowledgeable team’s unique and supportive approach to ensuring customers find the perfect suit for their bodies and lifestyles.
Recently, Body Double underwent a change in ownership when longtime employee and patron Liz Welsh purchased the store from its original owner, Nancy Ruppert. Liz’s relationship with Body Double began long before she became the store’s owner, as she worked in several different roles under Nancy for nearly 10 years prior to taking on ownership.
“I’ve always had an innate connection with the store and its ability to help women of all sizes and backgrounds feel their best in swimwear,” said Liz.
After graduating from Syracuse University and testing the waters in corporate America, Liz packed up and moved back to her home-away-from-home, Fenwick Island. “With each new job and new city, my mind was always wandering back to Body Double and what life would be like if that store was my own,” said Liz.
Liz easily resumed her former role at Body Double, but she also began taking on larger responsibilities, which allowed her to fully learn the intricate details of the business before obtaining ownership. Soon after purchasing Body Double, Liz collaborated with Gina Drago of Gina Drago Design to execute a large-scale renovation aimed to better align the store with its coastal setting and Liz’s style.
“Nancy has created an amazing brand over the past 32 years, and through the renovation, I wanted to add my personal touch while keeping the roots of the store,” said Liz.
When you enter, it is likely you will do a double take because of the extensive remodeling and reorganization. Everything from the floors to the color scheme was updated. “Liz’s only request was to create a rustic, coastal space with an inviting feel and an easy flow,” said Drago.
Despite these vast renovations, the center point of Body Double Swimwear’s year-round business remains focused on swimwear. To accommodate more body types, Liz has extended sizing availability from kids through size 24W. “We really do have something for every woman, whether you are a size 00 or an H-cup bra. If you let us help you, I promise no woman will walk out of the store empty-handed,” said Liz.
The team at Body Double takes pride in their ability to help women find their ideal suit, and they make every effort to make sure everyone feels welcome and comfortable. They make it a point to immediately greet each customer as they walk in the door. Once customers enter the fitting rooms, the Body Double team make themselves available to grab new sizes or other options. They even provide personal suggestions if the customer desires.
Body Double carries over 50 popular brands, including Nanette Lepore, La Blanca, Trina Turk, Tommy Bahama and Miraclesuit. Liz has also added collections from popular swimwear brands Seafolly and Karla Colletto, as well.
Liz has expanded to include more clothes, specifically dresses and coverups for juniors, missy and plus-size women. Popular brands include Gretchen Scott, Tommy Bahama, Cabana Life and Coolibar. Liz has also added activewear back to the store and carries brands such as Beyond Yoga, K-Deer, Dona Jo and Southwind Apparel.
You’re invited to join Liz and her team Saturday, July 21, at their grand re-opening soirée.
BODY DOUBLE SWIMWEAR
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