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Park Place Jewelers sparkles this summer with dazzling selections from the industry’s hottest designers and collections

Written By: Nick Brandi | Photographer: Grant L. Gursky

The next time you take a leisurely stroll down the Ocean City Boardwalk, keep your eyes peeled for the twinkling blue diamond. That’s the sign you’ve arrived at Park Place Jewelers, which has specialized in making things sparkle like diamonds in the sky for almost two decades.

Their store located between 2nd and 3rd Streets, underneath the Park Place Hotel, has evolved over the years into a destination store — a location that visitors and locals alike put on their to-do lists, just like getting Thrashers fries, Dolle’s saltwater taffy or Fisher’s popcorn.

With just a quick glance, it is easy to see why they would. The store is exceptionally well laid out, with glinting gems of radiant beauty hitting you from every angle. This effect is enhanced by meticulously thought-out displays. The selection of products is undeniably robust, and the friendly staff will make you feel welcome at first sight. 

“My feeling has always been that customers in our store are the same as guests in our home,” said Todd, “so Jill and I, as well as our staff, treat them as if they were.”

Todd and Jill work tirelessly to make sure there are plenty of new and exciting products for those repeat customers and first-time visitors to see. Over the years, the Ferrantes have found that many vacationers want a special keepsake symbolizing the beauty of the Shore and commemorating their time here. That’s why they carry a full array of O.C. jewelry, including their signature OC Hook bracelet, as well as rings, pendants, earrings and charms, from the understated to the ornate, at a variety of price points.

“Being a full-service, community-based jewelry store means we pride ourselves on being able to offer something to everyone, no matter what their budget may be,” Todd said.

There is a myriad of nautical and sea-life offerings, including beautiful mermaid jewelry and dolphin-themed engagement rings and wedding bands from celebrated designer Steven Douglas, as well as the eye-catching blue-crab jewelry of Hawaiian designer Denny Wong, which remains as popular as ever here on the Shore.

Not only does Park Place Jewelers feature the positive-energy bracelets of the red-hot Alex and Ani collection, in addition to the fashion-savvy pieces of the coveted Belle Étoile line, they carry the stunning creations of Larimar, which come from the volcanic rock of the Dominican Republic and feature sea-blue stones with opulent white fissures.

Park Place even has the amazing new “dancing diamonds,” which, when vertically oriented, experience a state of perpetual motion so that they continuously sparkle around the wearer’s neck. Additionally, they offer the full rainbow of colored diamonds, including chocolate, blue, black and even pink, which Jill said is the hottest these days. Scintillating stones in tanzanite and Caribbean quartz are available, too.

“Part of being a destination store means that we have things here that you’re not likely to find anywhere else in the region,” Todd said. “It’s an aspect of this business that Jill and I enjoy!”

Park Place Jewelers remains true to its roots when it comes to fundamental traditions like its assortment of Pandora charms and jewelry, extensive collection of children’s jewelry (which in many cases offers matching pieces) and the vast selection of bridal jewelry available at its West Ocean City store. There, one will find both the timeless and the trendy, from such coveted collections as Simon G, Tacori, Coast Diamond and Gabriel & Co.

Whether you simply need a battery in your watch, that new diamond ring sized or a family heirloom recreated, Park Place Jewelers’ talented goldsmiths — boasting over a half-century of experience between them — will handle your piece with the utmost care and restore it to like-new condition.

“A person could come into the store in the morning, pick out a ring and a diamond and have it set, sized and ready for pickup that same afternoon,” said Todd, who added that they even have some creative ideas on how to actually pop the question.

Park Place has not forgotten the men, either, with a wide array of jewelry that includes the fine timepieces of such esteemed names as Movado, Bulova, Citizen and ESQ, among others. They even carry the hot, new Reactor Graviton II Tide watch, which can report the tide charts from more than 275 locations around the Americas — making it a hit among local fishermen. There is also a bevy of men’s bracelets in gold, silver and stainless steel, as well as money clips by M-Clip and cuff links that can be themed for any NFL or MLB sports franchise and fully personalized for the man carrying them.

Ocean City: 410-289-6500
West Ocean City: 410-213-9220

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