Jay Pastore solidifies Rehoboth Beach's stature as an art destination with Gallery 50

Written By:

For many, contemporary art is a passion. For Jay Pastore, contemporary art is his life.

Perhaps it was being raised in the greater Pittsburgh area, home of the great Andy Warhol and to what many consider Frank Lloyd Wright’s pinnacle architectural work, Fallingwater, that strongly influenced him. Perhaps it was his subsequent move to the Washington D.C. area, an art mecca laden with some of the finest examples of contemporary art anywhere in the world.

Something fueled Jay’s passion for eclectic contemporary works - so much so that he now showcases an impressive and diverse collection of art at his new gallery, Gallery 50, located at 50 Wilmington Avenue in the heart of Rehoboth Beach.

"My vision for Gallery 50 is for it to become a destination - a welcoming place where visitors can immerse themselves in various forms of art’s expression," Pastore said. "It is an open forum in which to share and promote the work of national and regional artists, both emerging and established, whether they are painters, photographers, sculptors, writers or filmmakers."

The gallery features fascinating works from artists such as Rick Bach, Jim Bobick, Joe Cameron, Gloria Cesal, Rose Minetti, John Alan Nyberg, Brian Petro, Russell Richards, Duane Rieder and Pat Whitehead, to name a few. While many of the pieces on display are from artists who reside within the region, others come from artists located across the country.

"The gallery collection comes mostly by word-of-mouth," he said. "People send their portfolios from different parts of the country because they have heard of the gallery or they grew up in the area. The gallery is now on this self-perpetuating path. There are oils, abstract acrylics on plastic, glass, ceramic, photography, jewelry - and the gallery definitely reflects my taste."

"I first thought about it around three years ago," Jay explained about choosing Rehoboth Beach as the home for the gallery. "I was in D.C. for 20 years. I used to come here when I was younger in the late '80s, and early '90s. When I came back the first time in a decade in 2004, I saw a different place. It was clearly more sophisticated, and it looked like a town that needed a contemporary art gallery. Rehoboth's so eclectic and I just felt it was the right area for a different type of gallery.

Things started to fall into place in early 2007 when Jay found a desirable location. "When I walked by this spot, I thought it was perfect. It has 12 foot ceilings, it's wide with an all glass front, and in a great location," Jay said.

He began turning the space - previously a Subway sandwich shop - into the gallery, situated on Rehoboth’s Restaurant Row, and Gallery 50 opened the doors on June 2, 2007. The renovation was minimalistic - essentially gutting the building, painting the walls and adding a back door. Two areas were created within the 1,400-square-foot space: an exhibition gallery to showcase a particular artist, and a larger gallery for the general collection. The brilliant combination of clean design, high ceilings and ample light provides the perfect setting to showcase contemporary art.

One of Gallery 50’s mainstays in the off-season is a medium Jay did not initially consider - film. While much of Rehoboth Beach sleeps during the winter, Gallery 50 hosts a Winter Film Series, screening intriguing, oft-undiscovered productions. The concept has been extremely well received and serves as a popular aspect of Jay’s plan to generate excitement, awareness and traffic throughout the gallery year round.

Gallery 50 is also a founding member of Mosaic: the Rehoboth Beach Gallery Collective. Comprised of 11 galleries in Rehoboth Beach, Mosaic was created in 2008 to promote art awareness throughout the area and has been a vehicle to present the resort as a worthy art destination. "The galleries don't compete against each other, they enhance each other, and every gallery is different. That is the whole idea of Mosaic," said Jay. "Because art is so personal, every gallery has a different representation and a different style."

Inspired by the 'First Friday' art events hosted in many major cities, Gallery 50 and the other member galleries host 'Second Saturdays' on the second Saturday of each month from 6:00 – 9:00 p.m. In addition to its traditional hours of operation, Gallery 50 is available for private functions and special events.

To inquire about upcoming events or gallery availability, visit the Gallery 50 website or request their email newsletter by writing to info@50contemporaryart.com.

50 Wilmington Avenue
Rehoboth Beach, DE 19971



There are no comments. Be the first to post a comment.